Attitudes towards gamification advertising in Vietnam: a social commerce context

Autor:	Hai Ho Nguyen, Bang Nguyen-Viet, Yen Thi Hoang Nguyen
Rok vydání:	2023
Předmět:	Human-Computer Interaction Arts and Humanities (miscellaneous) Developmental and Educational Psychology General Social Sciences
Zdroj:	Behaviour & Information Technology. :1-17
ISSN:	1362-3001 0144-929X
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::52788faa4912b3dd1df9de89cc7a8ebd https://doi.org/10.1080/0144929x.2023.2190812 Zobrazit plný text záznamu