Sharing Photos on Social Media: Visual Attention Affects Real-World Decision Making

Autor:	Shawn E. Fagan, Lauren Wade, Apu Kapadia, Kurt Hugenberg, Bennett I. Bertenthal
Rok vydání:	2021
Předmět:	Agreeableness media_common.quotation_subject Trait Personality Visual attention Eye tracking Eye movement Social media Psychology media_common Cognitive psychology
Zdroj:	Advances in Human Factors in Robots, Unmanned Systems and Cybersecurity ISBN: 9783030799960 AHFE (10)
Popis:	This study tested the effect of visual attention on decision-making in digital environments. Fifty-nine individuals were asked how likely they would be to share 40 memes (photos with superimposed captions) on social media while their eye movements were tracked. The likelihood of sharing memes increased as attention to the text of the meme increased; conversely, the likelihood of sharing decreased as attention to the image of the meme increased. In addition, increased trait levels of agreeableness predicted a greater likelihood of sharing memes. These results indicate that individual differences in personality and eye movements predict the likelihood of sharing photo-memes on social media platforms.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::523f092011ef651799fe2c461921ec6e https://doi.org/10.1007/978-3-030-79997-7_25 Zobrazit plný text záznamu