TOURIST' PROFILE AS CONSUMER CULTURAL, AMUSEMENT AND SPORTS OFFERING IN ISTRIA
| Autor: | Dropulic, Marinela, Ruzic, Pavlo |
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| Jazyk: | angličtina |
| Rok vydání: | 2009 |
| DOI: | 10.26215/tourismos.v4i4.141 |
| Popis: | In this paper, the authors examine the preferences of tourists who are already consumers or could be the potential consumers of the tourist offering. The purpose of the paper is to provide answers to questions arising from this issue, taking into account socio-demographic attributes of tourists and association of those attributes and spending during vacation. The aim of research is to identify the profile of tourists who have chosen Istria., Paper presents the hypothesis that to increase tourist spending, it is necessary to develop a tourist profile and design a cultural, entertainment and sports offering that corresponds to this profile. tourismos, Vol. 4 No. 4 (2009) |
| Databáze: | OpenAIRE |
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