Internationalizing Colleges of Business

Autor:	Timothy T. Serey, William M. Lindsay, Margaret Myers
Rok vydání:	1990
Předmět:	Strategic planning Internationalization Indirect costs New business development Strategic business unit Executive education Business analysis ComputingMethodologies_DOCUMENTANDTEXTPROCESSING Business Management and Accounting (miscellaneous) Business Marketing Curriculum Education
Zdroj:	Journal of Teaching in International Business. 1:5-25
ISSN:	1528-6991 0897-5930
Popis:	To successfully internationalize business curricula, colleges of business must apply strategic planning to internationalization efforts. After documenting the urgency for business schools to internationalize, a strategic planning model is applied in a stepby- step fashion to internationalization. We use our university's experience and efforts to focus on Japan to illustrate the model. The paper concludes with several recommendations, many of which have little direct costs for business schools.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::51a9ddec8a3e531e01a8305f7ca5c0e1 https://doi.org/10.1300/j066v01n02_02 Zobrazit plný text záznamu