Developing a National Strategic Plan for Consumer Horticulture
| Autor: | Richard E. Durham, Lucy Bradley, John R. Clark, Sheri Dorn, Gail A. Langellotto, Margaret R. Pooler, Ellen M. Bauske, Thomas A. Bewick, Mary Hockenberry Meyer |
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| Rok vydání: | 2016 |
| Předmět: |
Strategic planning
Process (engineering) Steering committee Stakeholder 04 agricultural and veterinary sciences Plan (drawing) 010501 environmental sciences Horticulture 01 natural sciences 040501 horticulture Business Mission statement 0405 other agricultural sciences 0105 earth and related environmental sciences |
| Zdroj: | HortTechnology. 26:372-378 |
| ISSN: | 1943-7714 1063-0198 |
| DOI: | 10.21273/horttech.26.4.372 |
| Popis: | Consumer horticulture encompasses a wide array of activities that are practiced by and of interest to the gardening public, garden-focused nongovernmental organizations, and gardening-related industries. In a previous publication, we described the current lack of funding for research, extension, and education in consumer horticulture and outlined the need for a strategic plan. Here, we describe our process and progress in crafting a plan to guide university efforts in consumer horticulture, and to unite these efforts with stakeholders’ goals. In 2015, a steering committee developed a first draft of a plan, including a mission statement, aspirational vision, core values, goals, and objectives. This draft was subsequently presented to and vetted by stakeholders at the 2015 American Society for Horticultural Science Consumer Horticulture and Master Gardeners (CHMG) working group workshop, a 2015 Extension Master Gardener Coordinators’ webinar, and a 2015 meeting in Washington, DC. Feedback received from these events is being used to refine and focus plan goals and objectives. The most recent working draft of the plan can be found on the website, where stakeholders and other interested parties can register to receive updates and to provide input into the process. |
| Databáze: | OpenAIRE |
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