Integrating experiences into your business model: five approaches
| Autor: | James H. Gilmore, B. Joseph Pine |
|---|---|
| Rok vydání: | 2016 |
| Předmět: |
Knowledge management
business.industry Strategy and Management Best practice media_common.quotation_subject 05 social sciences Business model Variety (cybernetics) User experience design Transformational leadership Originality 0502 economics and business 050211 marketing The Internet Marketing business Customer to customer 050212 sport leisure & tourism media_common |
| Zdroj: | Strategy & Leadership. 44:3-10 |
| ISSN: | 1087-8572 |
| DOI: | 10.1108/sl-11-2015-0080 |
| Popis: | Purpose – In little more than a decade, experience thinking has influenced the development of new business models in a wide variety of enterprises. Design/methodology/approach – The authors describe best practices for five approaches Five approaches are noteworthy: Experiential marketing (EM or XM). Digital experiences using the Internet and other electronic platforms to create new technology interfaces focused on the user experience (UX). The application of experience-staging to enhance interactions with customers. Experiences as a distinct economic offering. Designing transformational business models that allows the company to charge for the demonstrated outcomes customers achieve. Findings – Companies can innovate by recognizing trends in customer needs and aspirations that provide opportunities to develop business models that offer high value experiences or even customer transformations. Originality/value – To truly pursue experiences as a distinct form of economic output, companies must design a business model that involves charging for the time customers spend engaging with the business, such as an admission or membership fee of some sort. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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