Matching the Message to the Medium
| Autor: | Casey A. Klofstad, Danna Basson, Shelley Boulianne |
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| Rok vydání: | 2007 |
| Předmět: | |
| Zdroj: | Social Science Computer Review. 26:498-509 |
| ISSN: | 1552-8286 0894-4393 |
| DOI: | 10.1177/0894439308314145 |
| Popis: | This article reports the results of an experiment that varies whether respondents are informed that they will receive a reminder email if they fail to complete an Internet questionnaire. The findings show that informing respondents about impending reminder emails effectively increases Internet survey response rates. Moreover, this method increases the representativeness of the study without negatively affecting data quality. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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