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Study this aim for measure content promotion frequent marketing done on strategy promotion as well as map interaction for para Which Bukalapak Marketplace user ? already applied in pictures that discuss discounts , free shipping , and cashback. Method study this use qualitative , data collection is carried out with method pulling data on twitter, after that processed with method we use wordij and gephi in filter that data . Technique determination this use method Social Network Analysis (SNA) with Using Crawl Data. Results study this show that response user in content promotion frequent marketing done on strategy promotion . First , map Which interactions on the Bukalapak Marketplace already applied in pictures that discuss discounts , free shipping , and cashback . And decide on Bukalapak on 2018-2019 and 2020-2021 the most frequent responded or not often responded with user that is Second , content promotion the most frequent “free shipping ” marketing 2020-2021 responded by user . Content promotion 2020-2021 “ cashback ” marketing that doesn't often in response by user . |
