Veri Tabanlı Pazarlama Faaliyetlerinin Müşteri Sadakatine Etkisi: Kuşadası ndaki 4 ve 5 Yıldızlı Otel Yöneticileri Üzerine Bir Uygulama (The Effect of Database Marketing Activities on Customer Loyalty: An Application on 4 and 5 Star Hotel Managers in Kuşadası)

Autor:	Ahu Yazıcı Ayyıldız, Muhammed Baykal
Rok vydání:	2020
Předmět:	Business administration Database marketing Business Star (graph theory) Loyalty business model
Zdroj:	Journal of Tourism and Gastronomy Studies. 8:1247-1268
ISSN:	2147-8775
DOI:	10.21325/jotags.2020.606
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::50f60a75e97a1029fefb771911b0da3f https://doi.org/10.21325/jotags.2020.606 Zobrazit plný text záznamu