Nonlocal Fandom: Effects of Geographic Distance, Geographic Identity, and Local Competition on Team Identification

Autor:	Matthew J. Bernthal, Katherine R. N. Reifurth, D Collins, Khalid Ballouli
Rok vydání:	2019
Předmět:	Marketing Local competition Geography Market segmentation Attachment behaviour Geographical distance Strategy and Management Tourism Leisure and Hospitality Management Identity (social science) Identification (biology) Fandom Genealogy
Zdroj:	Sport Marketing Quarterly. 28:195-208
ISSN:	1557-2528 1061-6934
DOI:	10.32731/smq.284.122019.02
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::50f0b9c4f910698191454df6104764b5 https://doi.org/10.32731/smq.284.122019.02 Zobrazit plný text záznamu Plný text ve formátu PDF