Pengaruh Inovasi Produk, Tenaga Kerja, dan Pemasaran terhadap Perkembangan UMKM Kerajinan di Kecamatan Purwanegara Banjarnegara

Autor:	Margunani Margunani, Rima Puri Aldina
Rok vydání:	2022
Zdroj:	Business and Accounting Education Journal. 3:83-91
ISSN:	2723-4487 2723-4495
DOI:	10.15294/baej.v3i1.59271
Popis:	This study aims to examine the effect of product innovation, labor, and marketing on the development of handicraft SMEs in Purwanegara District, Banjarnegara Regency. This quantitative study has a population of small and medium enterprises in handicrafts in Purwanegara District, Banjarnegara Regency, amounting to 75 entrepreneurs with a sample of 45 entrepreneurs. Data were collected by questionnaire and analyzed by descriptive analysis and multiple regression. The results of the study show that there is a positive influence of product innovation, labor, and marketing together on the development of handicraft SMEs. Product and labor innovation have a positive effect on the development of handicraft SMEs, while marketing does not have a positive effect on the development of handicraft SMEs.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::50a5197672d3940902b3d85761a49e34 https://doi.org/10.15294/baej.v3i1.59271 Zobrazit plný text záznamu