Autor:	Elisa Ghiringhelli, Marco Tagliavini
Rok vydání:	2007
Předmět:	Commerce Electronic business business.industry Furniture industry Business Business-to-business Marketing E-procurement
Zdroj:	International Journal of Cases on Electronic Commerce. 3:1-27
ISSN:	1548-0615 1548-0623
Popis:	The case study describes the experience of one of the top companies operating in the business to business office forniture industry. It describes the market peculiarities and their impact on the eBusiness strategy, the different IT solutions adopted (from the improvement of the information exchange to the development of customer relationship management applications), and the future challenges and opportunities.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::509bf5e51ed505d7f4eb92e4419b99c6 https://doi.org/10.4018/jcec.2007010101 Zobrazit plný text záznamu