Formulation of a business project for the development of trading business
| Jazyk: | ruština |
|---|---|
| Rok vydání: | 2022 |
| Předmět: | |
| DOI: | 10.18720/spbpu/3/2022/vr/vr22-1331 |
| Popis: | Тема вÑпÑÑкной квалиÑикаÑионной ÑабоÑÑ: «РазÑабоÑка бизнеÑ-пÑоекÑа ÑазвиÑÐ¸Ñ ÑоÑгового бизнеÑа». ÐÐ°Ð½Ð½Ð°Ñ ÑабоÑа поÑвÑÑена ÑазÑабоÑке бизнеÑ-пÑоекÑа ÑоÑгового бизнеÑа в ÑÑеÑе ÑозниÑной ÑоÑговли Ñ ÑÑеÑом ÑенденÑий на ÑÑнке. РпÑоÑеÑÑе ÑазÑабоÑки бÑли ÑеÑÐµÐ½Ñ ÑледÑÑÑие задаÑи: ÐзÑÑение ÑÑÑÑкÑÑÑÑ Ð±Ð¸Ð·Ð½ÐµÑ-пÑоекÑа ÑоÑгового бизнеÑа и поÑÑдка его ÑазÑабоÑки. ÐÐ±Ð·Ð¾Ñ ÑовÑеменного ÑÑнка апÑеÑнÑÑ Ð¿ÑедпÑиÑÑий. ÐпиÑание деÑÑелÑноÑÑи апÑеки, оÑÑÑеÑÑвлÑÑÑей ÑозниÑнÑÑ ÑоÑÐ³Ð¾Ð²Ð»Ñ (оÑпÑÑк) лекаÑÑÑвеннÑÑ Ð¿ÑепаÑаÑов. РазÑабоÑка бизнеÑ-пÑоекÑа Ð´Ð»Ñ ÑаÑÑмаÑÑиваемого пÑедпÑиÑÑиÑ. ÐÑенка возможнÑÑ ÑиÑков. РабоÑа вÑполнÑлаÑÑ Ñ ÑелÑÑ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ Ð±Ð¸Ð·Ð½ÐµÑ-пÑоекÑа Ð´Ð»Ñ Ð¾ÑкÑÑÑÐ¸Ñ Ð°Ð¿Ñеки, оÑÑÑеÑÑвлÑÑÑей ÑозниÑнÑÑ ÑоÑÐ³Ð¾Ð²Ð»Ñ (оÑпÑÑк) лекаÑÑÑвеннÑÑ Ð¿ÑепаÑаÑов. Ð Ñ Ð¾Ð´Ðµ ÑабоÑÑ Ð±Ñли ÑаÑÑмоÑÑÐµÐ½Ñ Ð¾ÑновнÑе ÑÑÑÑкÑÑÑнÑе ÑлеменÑÑ Ð±Ð¸Ð·Ð½ÐµÑ-пÑоекÑа, бÑли ÑазÑабоÑÐ°Ð½Ñ Ð¾ÑганизаÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÑÑÑкÑÑÑа, ÑоÑговÑй план, маÑкеÑÐ¸Ð½Ð³Ð¾Ð²Ð°Ñ ÑÑÑаÑегиÑ, ÑинанÑовÑй план пÑедпÑиÑÑиÑ. РезÑлÑÑаÑом ÑабоÑÑ ÑÑала ÑазÑабоÑка бизнеÑ-пÑоекÑа апÑеки, оÑÑÑеÑÑвлÑÑÑей ÑозниÑнÑÑ ÑоÑÐ³Ð¾Ð²Ð»Ñ (оÑпÑÑк) лекаÑÑÑвеннÑÑ Ð¿ÑепаÑаÑов, и оÑенка ÑиÑков на пÑÑи ÑеализаÑии данного бизнеÑ-пÑоекÑа. The theme of the final qualification work: "Formulation of a business project for the development of trading business". This work is devoted to the development of a business project of a trading business in the field of retail, taking into account market trends. During the development process, the following tasks were solved: Studying the structure of the business project of the trading business and the procedure for its development. Overview of the modern market of pharmacy enterprises. Description of the activities of a pharmacy engaged in retail trade (dispensing) of medicinal products. Development of a business project for the enterprise in question. Assessment of possible risks. The work was carried out with the aim of creating a business project for opening a pharmacy that retails (dispenses) medicines. In the course of the work, the main structural elements of a business project were considered, an organizational structure, a trading plan, a marketing strategy, and a financial plan for the enterprise were developed. The result of the work was the development of a business project for a pharmacy that retails (dispenses) medicines and an assessment of the risks on the way to the implementation of this business project. |
| Databáze: | OpenAIRE |
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