Joint promotion of cross-market retailers: models and analysis
| Autor: | Ke Yan, Jing-Xin Dong, Shouyang Wang, Guowei Hua, T.C.E. Cheng |
|---|---|
| Rok vydání: | 2021 |
| Předmět: |
0209 industrial biotechnology
021103 operations research Strategy and Management media_common.quotation_subject 0211 other engineering and technologies 02 engineering and technology Management Science and Operations Research Industrial and Manufacturing Engineering 020901 industrial engineering & automation Promotion (rank) Joint (building) Business Coupon Marketing Game theory health care economics and organizations media_common |
| Zdroj: | International Journal of Production Research. 60:3397-3418 |
| ISSN: | 1366-588X 0020-7543 |
| DOI: | 10.1080/00207543.2021.1922946 |
| Popis: | To seek more business opportunities, cross-market retailers pursue horizontal joint promotion (HJP) to promote their products together. It is important to determine the factors that make cross-mark... |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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