Influence of Social Media on Voter Behaviour
| Autor: | Ravi Kumar J S, Syed Mohammad Ghouse, T. Narayana Reddy |
|---|---|
| Rok vydání: | 2021 |
| Zdroj: | Asian Journal of Management. :367-374 |
| ISSN: | 2321-5763 0976-495X |
| DOI: | 10.52711/2321-5763.2021.00055 |
| Popis: | Social media, a 21th century platform and a tool to help nation and its societies to create, express, exchange their thoughts and ideas widely. People of all age group are fascinated to use and make this tool as any other media, to connect it to the world with lesser time and energy. Social media technology is wide enough to include blogging, picture-sharing, wall-posting, music-sharing, crowd sourcing and voice over IP, blogs etc, which today people are enjoying to utilize it to communicate with each other and also stimulate themselves to innovate more ideas and expressions. Social media, emerging as a hottest promotion tool during elections by the political parties to influence, connect and express their vision, objective to help them increase their visibility, or to gain majority. Today people live on social media, where even political parties want to reach out to hit them where they live. The purpose of writing this research paper is to understand the role social media plays in decision making of voters while they vote. The results of the study show that the social media have significant influence on voting decision especially young voters. The study also support that the remarks/tweets/comments by political leaders significantly influence their decision to vote for that party. |
| Databáze: | OpenAIRE |
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