| Popis: |
The article deals with the purpose, classification and legal protection of trademarks. It has been established that trademarks are intended to distinguish the goods of a particular manufacturer from similar goods of competing manufacturers. Trademarks have a significant impact on the formation and maintenance of consumer preferences. The creation and promotion of goods with trademarks requires a lot of marketing efforts and costs from the organization, therefore, the owners of such marks must ensure their legal protection by registering in the prescribed manner. |
