| Autor: |
João Paulo Sousa, Elisabete Paulo Morais, Carlos R. Cunha |
| Rok vydání: |
2021 |
| Předmět: |
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| Zdroj: |
2021 16th Iberian Conference on Information Systems and Technologies (CISTI). |
| Popis: |
To identify the most frequently developed topics in the area of Big Data and Digital Marketing, a quantitative analysis was developed in December 2020. This analysis was focused on 750 publications and later on 67 publications on Big Data and Digital Marketing from the Scopus database. A bibliometric analysis was developed using the VOSviewer software and the technique of term co-occurrence and author co-authorship. Clusters were found for each of the analyzed situations. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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