Effects of in-store live stream on consumers’ offline purchase intention
| Autor: | Peilin Zhang, Chih-Wei (Fred) Chao, Raymond Chiong, Najmul Hasan, Hussain M. Aljaroodi, Feng Tian |
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| Rok vydání: | 2023 |
| Předmět: | |
| Zdroj: | Journal of Retailing and Consumer Services. 72:103262 |
| ISSN: | 0969-6989 |
| DOI: | 10.1016/j.jretconser.2023.103262 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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