Drowning Out the Message: How Online Comments on News Stories About Nike’s Ad Campaign Contributed to Polarization and Gatekeeping

Autor:	Zulfia Zaher, Jinhee Lee, Edgar Simpson, Elina Erzikova
Rok vydání:	2020
Předmět:	Communication 05 social sciences Polarization (politics) Media studies 050801 communication & media studies Gatekeeping 0506 political science Nike 0508 media and communications Advertising campaign Political science 050602 political science & public administration Social media Information Systems
Zdroj:	Electronic News. 14:103-122
ISSN:	1931-244X 1931-2431
DOI:	10.1177/1931243120951564
Popis:	This study examined audience commentary on Fox News, Cable News Network, and MSNBC’s YouTube and Facebook platforms associated with news stories on Nike’s selection of controversial former National Football League quarterback Colin Kaepernick as the spokesman for its 2018 campaign. The study, using the theory of gatekeeping as a starting point, sought evidence for a drowning effect, in which the audience strayed from the primary message of the journalism presented to it. Content analysis revealed a significant drowning effect across platforms and outlets.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::4efa2c4fe378d5ab3264800cba63e8fd https://doi.org/10.1177/1931243120951564 Zobrazit plný text záznamu