Delineating The Relationship Between Innovation Strategy And Strategic Planning on Small Firm

Autor:	Lahcene Makhloufi, Farouk Djermani
Rok vydání:	2022
Zdroj:	Jurnal Aplikasi Manajemen, Ekonomi dan Bisnis. 7:82-93
ISSN:	2550-0783 2541-1438
DOI:	10.51263/jameb.v7i1.155
Popis:	The aim of this paper is to establish and delineate a relationship between innovation strategy and strategic planning toward firm performance based on both theories resource-based view and diffusion innovation theory. Successful firms are always aware to effectively implement these strategies as a powerful resource, in order to ensure its survival among current and potential rivals. Therefore, this paper review previous studies and find a critical gap in the literature, since very few studies that investigate the two variables as a strategic resource in single research hence, this paper will fill the emerged gap and provide several implications for policymakers and related stakeholders.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::4ed4c2129004565b07d20069279e3efe https://doi.org/10.51263/jameb.v7i1.155 Zobrazit plný text záznamu