Product Differentiation for Competitive Advantage in the Private Tertiary Education Institutions in Botswana
| Autor: | Sinesisa Khumalo, Joe Jazi, Ruramayi Tadu, Zenzo. D. Dube, Douglas Chiguvi |
|---|---|
| Rok vydání: | 2019 |
| Předmět: |
0209 industrial biotechnology
Higher education business.industry Immunology 0211 other engineering and technologies Descriptive survey 02 engineering and technology Product differentiation Competitive advantage 020901 industrial engineering & automation Work (electrical) Order (exchange) 021105 building & construction Business Marketing |
| Zdroj: | Applied Economics and Finance. 7:21 |
| ISSN: | 2332-7308 2332-7294 |
| DOI: | 10.11114/aef.v7i1.4631 |
| Popis: | The primary objective of the study was to describe the extent to which product differentiation strategies may be used to gain competitive advantage among private tertiary education institutions in Botswana. The study examined how product differentiation strategies may be employed by private tertiary education institutions in order to achieve competitive advantage. The study used descriptive survey research and the findings revealed that the private universities have not done enough to clearly stand out as differentiated universities. The study recommends that the universities need to work together with key stakeholders and continually seek ways to attain competitive advantage through product differentiation. |
| Databáze: | OpenAIRE |
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