| Popis: |
The aim of this chapter is to review the range of emerging ‘cloud’ marketing alternatives from dedicated private communication solutions to multi-tenanted public solutions. Cloud computing is a global trend which promises to be the single biggest growth area in ICT. Current estimates are that by 2020, approximately 14% of all digital information will be stored in the cloud. Organizations look at cloud computing as a utility to lower ICT costs and boost effectiveness and are seek to move from fixed capital expenditure investments to variable operating expenses, using these resources to withstand seasonal peaks and for improved shareholder value. |
