Examining Minor League Baseball Spectator Nostalgia: A Neuroscience Perspective
| Autor: | Andrew M. Bailey, Eric Hungenberg, Taylor Sawyer, Mark Slavich |
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| Rok vydání: | 2020 |
| Předmět: |
Marketing
Organizational Behavior and Human Resource Management Strategy and Management media_common.quotation_subject 05 social sciences Perspective (graphical) Social well being Minor (academic) Sensory marketing Management Science and Operations Research League Arousal Feeling Tourism Leisure and Hospitality Management 0502 economics and business 050211 marketing Business and International Management Psychology Social psychology 050212 sport leisure & tourism media_common |
| Zdroj: | Sport Management Review. 23:824-837 |
| ISSN: | 1839-2083 1441-3523 |
| DOI: | 10.1016/j.smr.2020.04.001 |
| Popis: | The purpose of this study was to explore nostalgia’s effect on MiLB spectators’ psychological, emotional, and behavioral responses. Mobile encephalography (EEG) headsets were used to monitor attendees’ neurological responses that may be indicative of nostalgia, while an ecological momentary assessment (EMA) permitted the capturing of spectators’ self-reported nostalgic levels. This approach allowed participants’ mental scores to be analyzed in relationship to their nostalgic occurrences. Brainwave frequencies emblematic of inward attention and arousal were significantly related with the number of instances spectators reported feeling nostalgic, which denote mental dispositions prevalent among attendees more prone to nostalgia. Moreover, PROCESS macro regression highlighted nostalgia’s ability to influence spectators’ behavioral intentions. Results also revealed environmental stimuli originating from sight, sound, and sociability to be especially prominent in triggering nostalgia. Overall, the study’s findings reveal unique characteristics present in baseball that render both immediate and enduring effects. |
| Databáze: | OpenAIRE |
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