The Effect of OTT Platform Characteristics on Continuous Usage Intention and Switching Intention through Use Satisfaction
Autor: | Jaehyun Yoon, Hanku Kim |
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Rok vydání: | 2022 |
Zdroj: | The Journal of Internet Electronic Commerce Resarch. 22:95-113 |
ISSN: | 2733-838X 1598-1983 |
DOI: | 10.37272/jiecr.2022.06.22.3.95 |
Databáze: | OpenAIRE |
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