The Effect of OTT Platform Characteristics on Continuous Usage Intention and Switching Intention through Use Satisfaction

Autor: Jaehyun Yoon, Hanku Kim
Rok vydání: 2022
Zdroj: The Journal of Internet Electronic Commerce Resarch. 22:95-113
ISSN: 2733-838X
1598-1983
DOI: 10.37272/jiecr.2022.06.22.3.95
Databáze: OpenAIRE