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Most of the business theories and models were developed and examined in western culture. So, they give their best result in western culture but their applicability in Indian culture has a matter of inquiry. India has a very different value system from other western countries. So, establishment of cultural validity of western business theories and establishment of indigenous business theories are much needed in present scenario. Present paper aimed to recognize the significance of ancient Indian literature in modern business management. For the same purpose Bhagvad Gita (one of the oldest Indian text) was chosen for this study. Bhagvad Gita is one of the epic literatures of India and has such a vast content in itself. That is why many researchers have studies Bhagvad Gita in different contexts like management, educational philosophies, art of living, personality development and many more. Present paper explored the significance of the knowledge of Bhagvad Gita in business management. Hermeneutics method has been used to analyze the content of Bhagvad Gita. Preliminary analysis showed that Bhagvad Gita has many important lessons for management. Lessons like incorporating self into work and Karma yoga (attitude towards work) was discussed in detail. This paper mainly focused on establishing the significance of Indian literature in management rather empirically examines the role of these lessons at workplace. |
