An Integrated Tourism Model based on Local Identity for Ecological, Historical, and Cultural Tourism
Autor: | Natapon Anusorntharangkul, Yanin Rugwongwan |
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Rok vydání: | 2018 |
Předmět: | |
Zdroj: | Environment-Behaviour Proceedings Journal. 3 |
ISSN: | 2398-4287 |
DOI: | 10.21834/e-bpj.v3i7.1217 |
Popis: | The objective of this paper is to study local identity and explore the potential for regional resources management and valuation of the historic environment a case study of the north-eastern provinces of Thailand, for guiding the tourism environmental design elements. The point of view has the goal creative integrate tourism model and product development from local identity embedded localism. This concept advocates the philosophy that tourism businesses must develop products and marketing strategies that not only address the needs of consumers but also safeguard the local identity. |
Databáze: | OpenAIRE |
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