Perception Comparisons on Packaging Design Elements toward Purchasing Decisions between People with Art Sensibility and Those without Art Sensibility

Autor:	Khwanrat Chinda
Rok vydání:	2018
Předmět:	Perception media_common.quotation_subject Design elements and principles Sensibility Marketing Psychology Purchasing decision Purchasing media_common
Zdroj:	Proceedings of the 3rd International Conference on Creative Media, Design and Technology (REKA 2018).
DOI:	10.2991/reka-18.2018.3
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::4dcd56003ee90be4f9dea148aee2830a https://doi.org/10.2991/reka-18.2018.3 Zobrazit plný text záznamu