Using metacognitive cues to amplify message content: a new direction in strategic communication

Autor:	Hillary C. Shulman, Olivia M. Bullock
Rok vydání:	2019
Předmět:	Persuasion Communication media_common.quotation_subject Metacognition Strategic communication Content (Freudian dream analysis) Affect (psychology) Psychology Cognitive psychology Audience response media_common
Zdroj:	Annals of the International Communication Association. 43:24-39
ISSN:	2380-8977 2380-8985
DOI:	10.1080/23808985.2019.1570472
Popis:	Persuasion research investigates how decisions regarding message content affect audience response. We argue here that this approach to message design can be improved if metacognitive experiences ar...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::4cc119b2e9a82a5b2e52ac600dcea1e9 https://doi.org/10.1080/23808985.2019.1570472 Zobrazit plný text záznamu