| Autor: |
Shizuka Matsumoto, Makoto Hoshi, Sayaka Yamaguchi, Toshiyuki Monma, Puangkaew Lurhathaiopath |
| Rok vydání: |
2015 |
| Předmět: |
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| Zdroj: |
Agricultural and Forestry Reconstruction After the Great East Japan Earthquake ISBN: 9784431555575 |
| DOI: |
10.1007/978-4-431-55558-2_16 |
| Popis: |
In this chapter we elucidated the changes in consumers’ feelings of safety and reassurance and the effectiveness of safety-related PR and events to support the recovery. The new knowledge presented in this chapter can be summarized as follows. According to the results, the effective ways to overcome reputation-based damage relating to agricultural products produced in irradiated areas are (a) provide accurate information on radioactive contamination (dispel ambiguity); (b) use methods that come as close as possible to testing every bag of produce, and require that agricultural products shipped to the market contain no radionuclide detectable using standard detectors (reduce importance); and (c) secure supporters by holding events to support the recovery efforts in disaster zones. It is, moreover, important to implement such initiatives on a continuous basis. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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