| Autor: |
Pruthvi Raj Venkatesh, P. Radha Krishna, Chaitanya Kanchibhotla |
| Rok vydání: |
2021 |
| Předmět: |
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| Zdroj: |
Revista Gestão Inovação e Tecnologias. 11:2033-2048 |
| ISSN: |
2237-0722 |
| DOI: |
10.47059/revistageintec.v11i4.2252 |
| Popis: |
Huge competition in the market has made it difficult for enterprises to generate leads and acquire new customers. On the other hand, recent technological advancements have made accessing and disseminating information easy. Online social networking systems have been successful in capturing information about users and their social contacts. Such a network allows companies to effectively target the end customers due to intimate knowledge of their preferences and shared needs during social conversations. This paper presents a cloud-based social listening system that leverages such soft data to unfold lead generation. We demonstrate our approach using the Facebook data interface and carry out a socio-temporal analysis of the social interactions captured from customers' social networks and messages exchanged in that network. The proposed setup enables acquiring new customers effectively through referrals by utilizing online social channels. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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