Innovation and Differentiation Strategies Integrating the Business Strategies and Production in Companies Networks

Autor:	Francisco José Santos Milreu, Pedro Luiz de Oliveira Costa Neto, Sergio Luiz Kyrillos, Marcelo K. Shibuya, José Barrozo de Souza
Rok vydání:	2015
Předmět:	Process management Consolidation (business) business.industry Order (exchange) Corporate governance Automotive industry Production (economics) Business Marketing Corporation Competitive advantage Social capital
Zdroj:	Advances in Production Management Systems: Innovative Production Management Towards Sustainable Growth ISBN: 9783319227559 APMS (1)
Popis:	This study presents an overview of the business and production strategies with a focus on innovation and differentiation strategies as main factors for competitiveness in companies networks (NetC), developed through a qualitative and exploratory approach with data from multiple sources in interviews with the automotive industry business managers from suppliers in Stamping, Forged and Machined segment of Sao Paulo, in which the participation of governance of corporation as a key element for the success of NetC was highlighted, bringing competitive advantages by acquired know-how, promoting the strengthening and consolidation among partners, developing productive sets as many focuses of action, as well as providing shorter delivery times and order fulfilment, enabling the standardisation of programs and growth of social capital among the involved companies.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::4c513673d5da8e63c04f39ad9babfd84 https://doi.org/10.1007/978-3-319-22756-6_6 Zobrazit plný text záznamu