Methodological and Practical Implications of the Delphi Technique in Marketing Decision-Making: A Re-Assessment

Autor:	James M. Saker, Gareth Smith, Louise Hurdley, Victoria Story
Rok vydání:	2000
Předmět:	Management science Delphi method Business Practical implications
Zdroj:	The Marketing Review. 1:487-504
ISSN:	1469-347X
DOI:	10.1362/1469347002562579
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::4c08e214691c745382c07c43326eb82f https://doi.org/10.1362/1469347002562579 Zobrazit plný text záznamu