Channel competition in omni‐channel supply chain considering social media advertising

Autor:	Yan Wang, Shue Mei, Ruize Xu, Donghui Yang, Weijun Zhong
Rok vydání:	2023
Předmět:	Management of Technology and Innovation Strategy and Management Management Science and Operations Research Business and International Management
Zdroj:	Managerial and Decision Economics.
ISSN:	1099-1468 0143-6570
DOI:	10.1002/mde.3883
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::4ba4df19f3edeed25d9ce7a84f3d6642 https://doi.org/10.1002/mde.3883 Zobrazit plný text záznamu