The Empirical Link Between Resources, Networks and Export Marketing Performance and the Implications for Developing Countries

Autor:	Zafar U. Ahmed, Phadett Tooksoon, Craig C Julian, Osman Mohamad
Rok vydání:	2012
Předmět:	Government business.industry media_common.quotation_subject Geography Planning and Development Export marketing Developing country Mail survey Context (language use) Management Monitoring Policy and Law Development Production (economics) Business Marketing Human resources Reputation media_common
Zdroj:	Journal of Transnational Management. 17:63-88
ISSN:	1547-5786 1547-5778
DOI:	10.1080/15475778.2012.650125
Popis:	This study examines the empirical link between organizational resources (production resources, financial resources, human resources, R&D resources, and reputation resources), networks (institutional, government, and research) and export marketing performance in export market ventures in a developing country context. The study was based on an empirical investigation of firms involved in exporting to foreign countries from Thailand. The primary data for the study were collected from a self-administered mail survey of 950 export market ventures from the manufacturing sector in Thailand. The study findings suggest that financial, human, R&D resources, and all networks had a significant positive impact on export marketing performance.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::4b75adf249d2be664e41c00aa14d28b1 https://doi.org/10.1080/15475778.2012.650125 Zobrazit plný text záznamu