Marketplace and personal space: Investigating the differential effects of attachment style across relationship contexts

Autor:	Matthew Thomson, Allison R. Johnson
Rok vydání:	2006
Předmět:	Marketing Consumption (economics) Personal space Perception media_common.quotation_subject Personal relationship Attachment theory Psychology Differential effects Social psychology Applied Psychology media_common
Zdroj:	Psychology and Marketing. 23:711-726
ISSN:	1520-6793 0742-6046
Popis:	An individual's tendencies in purely personal relationships seem to lead to related tendencies in consumer relationships. The following article presents a study that illustrates how individual differences in personal relationship attachment style can be used to predict the likely success of consumer relationships. In addition, it illustrates how the success of consumption versus nonconsumption relationships can be explained by the effect of attachment style on the individual's perception of qualities of the relationship. © 2006 Wiley Periodicals, Inc.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::4b5bb67b07fd6cb33dc1d9520ae904e4 https://doi.org/10.1002/mar.20125 Zobrazit plný text záznamu Plný text ve formátu PDF