Consumer Purchasing Behaviour and Neuromarketing in The Context of Gender Differences

Autor:	Róbert Štefko, Anna Tomková, Ivana Ondrijová, Jana Kovalova
Rok vydání:	2021
Předmět:	Neuromarketing Context (language use) Advertising Psychology Purchasing
Zdroj:	Journal of Marketing Research and Case Studies. :1-11
ISSN:	2165-7009
Popis:	The paper, in the theoretical part, deals with the issue of neuromarketing and gender differences in the context of shopping behavior. The main goal is to identify statistically significant differences in the evaluation of consumer shopping behavior and neuromarketing in the context of gender equality.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::4b5899da4a0b6db227ed227adc6a4378 https://doi.org/10.5171/2021.321466 Zobrazit plný text záznamu