The relationship between entrepreneurial orientation, marketing innovation and competitive marketing advantage of female entrepreneurs in Egypt
| Autor: | Wael Kortam, Abeer A. Mahrous, Sara Adam |
|---|---|
| Rok vydání: | 2017 |
| Předmět: |
Marketing management
Marketing innovation Management of Technology and Innovation Entrepreneurial orientation 0502 economics and business 05 social sciences Geography Planning and Development Female entrepreneurs 050211 marketing Business Management Monitoring Policy and Law Marketing 050203 business & management |
| Zdroj: | International Journal of Technology Management & Sustainable Development. 16:157-174 |
| ISSN: | 1474-2748 |
| DOI: | 10.1386/tmsd.16.2.157_1 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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