Entrepreneurship in the digital press: a semantic analysis
| Autor: | Desamparados Cervantes-Zacarés, Myriam Martí-Sánchez, Arturo Ortigosa-Blanch |
|---|---|
| Rok vydání: | 2019 |
| Předmět: |
Entrepreneurship
Semantic analysis (linguistics) business.industry 05 social sciences Public policy 050801 communication & media studies Public relations Word Association Newspaper 0508 media and communications 0502 economics and business Business Management and Accounting (miscellaneous) Sociology Digital economy Thematic analysis business Empirical evidence 050203 business & management |
| Zdroj: | International Journal of Entrepreneurial Behavior & Research. 26:416-431 |
| ISSN: | 1355-2554 |
| Popis: | Purpose The purpose of this paper is to analyse how the media addresses entrepreneurship and to identify the attributes linked to this phenomenon. Design/methodology/approach The sample is defined in terms of a linguistic corpus comprised of content related to entrepreneurship drawn from the digital editions of the three most important Spanish economic newspapers for the period 2010–2017. Word association and co-occurrence analyses were carried out. Further, a non-supervised clustering process was used as the basis for a thematic analysis. Findings Correspondence between social and media patterns related to the entrepreneurship phenomenon is revealed by the results. It is shown how attributes such as “success”, “innovation”, “ecosystem” and “woman” appear as very relevant and are linked to different co-occurrence scenarios. Relevant thematic groups are also identified related to lexical associations such as innovation, digital economy and public policies linked to entrepreneurship. Research limitations/implications It is important to emphasise that this study has identified and explored relationships between words, but not their evolution. Furthermore, conclusions cannot be drawn concerning whether there are differences in how each newspaper has dealt with entrepreneurship because of the way the corpus was constructed. Originality/value The study provides empirical evidence that helps to identify the way media approaches entrepreneurship. The authors carried out the analysis on the media contents and not on the perception of the public on the phenomenon. |
| Databáze: | OpenAIRE |
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