Outcome-based sales and marketing: a partnership approach

Autor:	Paul A. Repicky, Brian D. Vervynck
Rok vydání:	1997
Předmět:	Return on marketing investment Anesthesiology and Pain Medicine Marketing management Marketing mix modeling business.industry Marketing effectiveness Medicine (miscellaneous) Marketing business Marketing research Marketing strategy Relationship marketing Marketing mix
Zdroj:	Journal of Vascular Access Devices. 2:38-47
ISSN:	1083-0081
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::4b2646e6a7346eb3ca997b8a83864553 https://doi.org/10.2309/108300897778189671 Zobrazit plný text záznamu Full Text from ScienceDirect