Influencing HIV Testing Intentions: Comparing Narrative and Statistical Messages
Autor: | Thomas Hugh Feeley, Kristin G. Maki |
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Rok vydání: | 2020 |
Předmět: | |
Zdroj: | Communication Studies. 72:178-194 |
ISSN: | 1745-1035 1051-0974 |
Popis: | Narrative appeals are an effective way of shaping attitudes toward health-related topics. However, questions persist regarding the contexts in which narratives hold an advantage over other commonly... |
Databáze: | OpenAIRE |
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