Influencing HIV Testing Intentions: Comparing Narrative and Statistical Messages

Autor: Thomas Hugh Feeley, Kristin G. Maki
Rok vydání: 2020
Předmět:
Zdroj: Communication Studies. 72:178-194
ISSN: 1745-1035
1051-0974
Popis: Narrative appeals are an effective way of shaping attitudes toward health-related topics. However, questions persist regarding the contexts in which narratives hold an advantage over other commonly...
Databáze: OpenAIRE