The Effect of Normative and Behavioral Persuasion on Help Seeking in Thai and American College Students

Autor: June Bernadette D’souza, Gemma D. Skillman, Michael S. Christopher, Matthew W. Kirkhart
Rok vydání: 2006
Předmět:
Zdroj: Journal of Multicultural Counseling and Development. 34:80-93
ISSN: 0883-8534
Popis: Based on previous research on self-construals, the theory of reasoned action, and persuasive communication, we hypothesized that individual, behavioral-focused information would be more effective in increasing help-seeking intention among college students in the United States, whereas relational, normative-focused information would be more effective among college students in Thailand. Results partially supported these predictions suggesting that differing information can enhance help-seeking intention across cultures.
Databáze: OpenAIRE