Time on Camera
| Autor: | Jana D. Groothuis, Kurt W. Rotthoff, Peter A. Groothuis |
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| Rok vydání: | 2010 |
| Předmět: | |
| Zdroj: | Journal of Sports Economics. 12:561-570 |
| ISSN: | 1552-7794 1527-0025 |
| DOI: | 10.1177/1527002510385910 |
| Popis: | National Association for Stock Car Auto Racing’s (NASCAR) monetary reward structure uses a linear payout for races, with a nonlinear payout for the season long tournament. The authors suggest that the season long nonlinear payout is magnified by taking into consideration the value of sponsorship time on camera and sponsor mentions during a race on TV. Given the importance of corporate sponsorship in NASCAR, the authors suggest that performance in a race provides additional benefits that are not captured in the monetary payout. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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