The Influential Attributes that Affect Resident Slot Gamblers' Repatronage Intentions and Willingness to Recommend Casinos to Others

Autor:	James A. Busser, Sunyoung Yi
Rok vydání:	2008
Předmět:	Marketing Las vegas Tourism Leisure and Hospitality Management Customer service Advertising Business Willingness to recommend Affect (psychology) Consumer behaviour Management Information Systems
Zdroj:	Journal of Hospitality & Leisure Marketing. 16:343-367
ISSN:	1541-0897 1050-7051
DOI:	10.1080/10507050801949712
Popis:	The purpose of this study was to identify a parsimonious subset of casino attributes, and to examine how these attributes are related to the behavior variables of slot players. Slot players (n = 382) were sampled from a Las Vegas casino targeting local gamblers. Regression analyses were conducted to explore the casino attributes impacting repatronage intentions and willingness to recommend. The top three important factors affecting repatronage intentions and willingness to recommend were gaming value & environment, customer service, and safety. The results of this study offer casino managers opportunities to target locals (i.e. slot customers) more effectively and recommendations for research.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::49c0ee794ef78a4d6494facffda93c42 https://doi.org/10.1080/10507050801949712 Zobrazit plný text záznamu