How Does Personalization Affect Brand Relationship in Social Commerce? A Mediation Perspective: An Abstract

Autor:	Trang P. Tran, Michelle van Solt, James E. Zemanek
Rok vydání:	2022
Zdroj:	Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783030898823
DOI:	10.1007/978-3-030-89883-0_143
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::49b2bfc707301e47d39a0aedbff43210 https://doi.org/10.1007/978-3-030-89883-0_143 Zobrazit plný text záznamu