University Marketing using the Howard-Sheth Paradigm
| Autor: | Ion-Dănuț Lixandru |
|---|---|
| Rok vydání: | 2022 |
| Zdroj: | Journal of e-Learning and Higher Education. :1-13 |
| ISSN: | 2169-0359 |
| DOI: | 10.5171/2022.915166 |
| Popis: | A fundamental premise for understanding and forecasting the functioning of a system, modeling is a method that aids in the development of any phenomena, without question. Marketing modeling is a concept that is seldom utilized in university marketing. |
| Databáze: | OpenAIRE |
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