The Effect of Product and Brand Personalization of Online-Personalized Ads: An Abstract
Autor: | Emna Cherif, Oula Bayarassou |
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Rok vydání: | 2023 |
Zdroj: | Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs ISBN: 9783031246869 |
DOI: | 10.1007/978-3-031-24687-6_26 |
Databáze: | OpenAIRE |
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