Consumer understanding of sustainability concept in agricultural products
| Autor: | Paola Sánchez-Bravo, Edgar Chambers V, Luis Noguera-Artiaga, Esther Sendra, Edgar Chambers IV, Ángel A. Carbonell-Barrachina |
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| Rok vydání: | 2021 |
| Předmět: |
Sustainable development
0303 health sciences Nutrition and Dietetics 030309 nutrition & dietetics business.industry media_common.quotation_subject 04 agricultural and veterinary sciences 040401 food science Product (business) 03 medical and health sciences 0404 agricultural biotechnology Willingness to pay Sustainable products Agriculture Sustainability Organic farming Quality (business) Marketing business Food Science media_common |
| Zdroj: | Food Quality and Preference. 89:104136 |
| ISSN: | 0950-3293 |
| DOI: | 10.1016/j.foodqual.2020.104136 |
| Popis: | The term “sustainability” is based on three main pillars: environment, society and economy. To achieve sustainable development, agriculture is one of the main fields to be considered and it is key to address economic, environmental and ethical problems. Besides, consumers are increasingly demanding foods produced under sustainable practices and aiming to get involved in the process of enhancing food sustainability. Under such premises, a study was carried out with more than 3600 consumers in 6 countries (Brazil, China, India, Mexico, Spain and USA). Participants were asked questions organized in two main topics: general sustainability and willingness to pay on different food categories. In general, results showed that consumers thought that a sustainable product is “environmentally friendly”, “healthier”, has been grown using “few chemicals” and “have better quality”. More than 30% of consumers in the US and Spain were not willing to pay more for sustainable products. This percentage decreased to 20% in China, Mexico and Brazil and reached the lowest value in India (~14%). The main conclusion is that consumers are not fully aware of the importance of sustainability; in general, consumers tend to associate sustainable production with just organic farming and higher quality. |
| Databáze: | OpenAIRE |
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