Do the magnitude and asymmetry of specific asset investments matter in the supplier–buyer relationship?

Autor:	Yu Henry Xie, Taewon Suh, Ik-Whan G. Kwon
Rok vydání:	2010
Předmět:	Marketing Microeconomics Actuarial science Work (electrical) Structure analysis Extant taxon Strategy and Management Survey data collection Asset (economics) Business
Zdroj:	Journal of Marketing Management. 26:858-877
ISSN:	1472-1376 0267-257X
DOI:	10.1080/02672570903441488
Popis:	Despite a body of literature on specific asset investments, the extant literature falls short of exploring the magnitude and symmetry of specific asset investments in supplier–buyer relationships. This paper builds on prior research to identify and examine the impact of total and asymmetric specific asset investments on commitment, trust, and conflict in supplier–buyer relationships. Covariance structure analysis is used to analyse survey data. The results show that total SAI are positively related to commitment and trust, while asymmetric SAI are negatively related to trust and positively related to conflict in supplier–buyer relationships. Decision-making uncertainty affects trust, commitment, and conflict more than any other variables. Therefore, firms should work to strengthen their relationships by increasing the magnitude of specific asset investments with the aim of increasing trust and commitment. We also discuss the limitations of this study and suggestions for future research.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::492d76452062c236879106ccf6012b24 https://doi.org/10.1080/02672570903441488 Zobrazit plný text záznamu Plný text ve formátu PDF Plný text ve formátu HTML
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