Convenience carts: on course to provide food and beverage service

Autor:	Pamela A. Weaver, Candice E. Clemenz
Rok vydání:	2002
Předmět:	Cart Service (business) Service system Amenity Tourism Leisure and Hospitality Management Revenue Advertising Club Business Marketing Recreation
Zdroj:	International Journal of Contemporary Hospitality Management. 14:128-135
ISSN:	0959-6119
DOI:	10.1108/09596110210424466
Popis:	On course convenience cart service is an important component of a club’s food and beverage mix. Not only do convenience carts contribute gross and net revenues, but research shows that they are an expected amenity that increases members’ overall satisfaction with the golf experience. Factors that impact whether or not members purchase from convenience carts include the number of times they would like to be approached by the cart, tee times, age, and handicap.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::4922081389955049cbfcd862faf4c988 https://doi.org/10.1108/09596110210424466 Zobrazit plný text záznamu