| Popis: |
With increasing urbanization and traffic volume that can be observed nearly daily in our cities around the world, the parking situation is getting worse and cause stress, anger and a loss of time for parking lot seekers out there. The goal of the thesis is to identify the key factors that increase the innovation ability of an enterprise, especially for a start-up company with the goal to develop a car parking smart phone app that makes parking as easy as it is. In order to do so the thesis exemplifies a case study of an innovative pioneer company and turns the gained insights into a recommendation of action which in turn helps the start-up to achieve innovation ability and thus economic success. The first key to this innovation ability can be seen in the early phase of the innovation process. This phase, also called the fuzzy front end of innovation, involves the highest leverage for product success later on. The second key to an increased innovation ability can be seen in the integration of customers directly into the innovation process. In the course of the thesis this two key elements of innovation success were investigated in very detail. Those key elements can be seen as a guideline for companies in order to increase their innovation success and thus their corporate success too. In future it is very likely that customer integration into the early innovation process becomes more and more important also for companies in different businesses than the mobile app development. |
